"HUGO BOSS SELECTS POKARNA

Pokarna Ltd has informed BSE regarding a Press Release dated September 25, 2008, titled "HUGO BOSS SELECTS POKARNA". This relates to collaboration of HUGO BOSS Ticino SA, a strategic business unit of HUGO BOSS Group with Pokarna Ltd in the Shifting Manufacturing segment.

Press Release :

"HUGO BOSS Ticino SA, a strategic business unit of HUGO BOSS Group is starting a new collaboration with Pokarna Limited in the Shirting Manu acting segment. Pokarna Ltd would be manufacturing high end premium Shirts for HUGO BOSS Ticino SA.

Commenting on the collaboration with HUGO BOSS Ticino SA, Mr. Gautam Chand Jain Chairman & Managing Director of Pokarna Ltd said “Pokarna is excited about the confidence HUGO BOSS has shown in our company. There is great potential to optimize synergies of both Companies which would help rapid growth of our apparel business and improve its profitability. We hope this is a long and rewarding partnership into the future".

Commenting on the collaboration with Pokarna Ltd Mr. Jan Huger of HUGO BOSS said
“As we aim for perfection in our manufacturing standards we were observing this opportunity since we first met more than three years ago, but now we feel that the time is right to start working together on a regular basis. We believe in long term relationship and consider our suppliers as partners rather than suppliers. Due to this we go through many tests and procedures before we add a new business partner to our portfolio. It is our objective to keep a business partner for minimum seven ears and therefore we have to exclude all potential risks. We also do not want to perform inter-regional transshipments of raw-materials and trimmings, which was another reason for having waited that long. We believe Pokarna Ltd's manufacturing skills would enable is to produce Hugo Boss Quality Standards following or even exceeding our expectations. Having done various test orders we are very optimistic and look forward to a prosperous and growing business relation with Pokarna Ltd".