ProfileEstablished in 1998, Trent operates some of the nation's largest and fastest growing retail store chains. A beginning was made in 1998 with Westside, a lifestyle retail chain, which was followed up in 2004 with Star India Bazaar, a hypermarket with a large assortment of products at the lowest prices. In 2005, it acquired Landmark, India's largest book and music retailer.
In a recently signed deal,
Trent has agreed to anchor 12 malls set up by DLF Universal Ltd across the country, at its Westside, Landmark and Star India Bazaar outlets. This amounts to about 27 locations, totalling to about a million square feet of space.
Areas of businessTrent retails garments and household accessories for men, women and children, cosmetics and perfumes at Westside, food, beverages, health and beauty products, vegetables, fruits, dairy products, consumer electronics and household items at Star India Bazaar and books, music and stationery at Landmark.
WestsideWestside has 25 outlets across 17 cities in India offering a variety of designs and styles in garments, footwear and accessories, as table linens, artifacts, home accessories and furnishings. Well-designed interiors, sprawling space, prime locations and coffee shops enhance the customers' shopping experience.
Star India BazaarLaunched in 2004, Star India Bazaar provides a large assortment of high quality products made available at the lowest prices coupled with a unique shopping experience. Star India Bazaar is located in Ahmedabad and offers a wide choice of staple food, beverages, health and beauty products, vegetables, fruits, dairy products, consumer electronics and household items at the most affordable prices.LandmarkTrent has also recently acquired a 76 per cent stake in Landmark, one of the largest books and music retail chains in India. Landmark commenced its operations in 1987 with its first store in Chennai, and now has nine stores in the major metros of the country.
Earlier Landmark was focused on books, stationery and greeting cards. In 1996 it added music to its product portfolio and also started the trend of stocking curios, toys, music, CDs and other gift items.
Trent Ltd has announced that the Benetton Group and Trent Ltd., a Tata Group Company, have joined forces in a strategic partnership for the Sisley brand's commercial expansion in India. The agreement was signed on September 18, 2007 by Alessandro Benetton, deputy chairman of Benetton Group, and Noel Tata, Managing Director of Trent Ltd.
Under this agreement, the Company will open and manage a number of Sisley stores in India's major cities. The first shops will open over the next few months, starting with the top shopping streets in two of India's most dynamic cities: Hyderabad and Bangalore.
The new partnership will enable the Group to boost its presence in India, a key market for the entire continent, where it has been operating for over 15 years and already counts more than 141 United Colors of Benetton shops.
The Company has over a decade of experience in the Indian retail industry with an existing portfolio of 39 stores across 3 formats targeting the value / mid - market segment. The Company today operates the Westside departmental stores; Landmark, the largest books & music retail chain in India and Star Bazaar, its chain of hypermarkets.
Adds Noel Tata, "Our existing operations, across three diverse retail formats, have given us key insights into the business and the Indian consumer. The partnership with the Benetton Group gives us the opportunity to tap the burgeoning premium segment of consumers. We believe that Sisley has a high potential for growth and we will leverage our experience to optimise the tremendous opportunity."
agreement comes only a few months after the launch of Sisley's first three pilot stores in Delhi which were an immediate and significant success with Indian customers and these 3 shops will be directly managed by Trent.
Sisley has more than 850 stores around the world. Its collections, distinguished by their strong fashion content, reflect the latest trends of the season. Slsley offers a wide choice of clothes for men and women, and this winter launches a new range that is even richer and more sophisticated: Sisley Limited Edition.
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Monday, January 7, 2008
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